Not feeling challenged enough in your job role? Design a project you see needs doing and gather stakeholder support. This is how I’ve carved my career in digital innovation development. I’ve seen an an opportunity for improvement, and started by designing the specifications and gained early buy-in support through creating understanding of its benefits. I’ve pushed the boundaries of technology usability and user adoption by focusing on holistic solutions that cover business, technical and cultural elements. Its a balance of developing the winning technical innovation and also winning hearts and minds through education.